While the world of skincare innovations changes nearly every day, in recent years more and more beauty lovers are turning their back on once popular drugstore favorites and cult beauty brands in favor of something simpler.
These days, natural, clean and green beauty are taking the cosmetics industry by storm. As more and more consumers come to understand the connection between their health and the ingredients in their self-care products, the demand for better ingredients and sustainable products is on the rise.
That said, starting to shop for natural products might seem a little overwhelming at first. If you’ve been interested in making the switch but aren’t yet sure what it’s all about, we’re here to help! Here are a few key things to know:
- Natural skincare may be better for your health - In 2010, a Canadian study cited twelve common cosmetic ingredients known as “The Toxic Twelve” which were identified as having the potential to create health risks. Knowing that the skin absorbs products topically and their ingredients get absorbed into the bloodstream, it’s easy to see why choosing clean beauty can have a positive impact on your overall health and wellness.
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Natural skincare can also be better for the environment - Research has demonstrated that cosmetic components like synthetic fragrances and chemicals can end up in our oceans and soils, harming plants and animals and causing disruption to the natural ecosystems. Therefore, by choosing cleaner products, you may actually be protecting the planet too.
Natural skincare is definitely better for your skin - Because clean beauty products leave out toxic chemicals and other harmful additives, they tend to be more rich in active botanicals and other nourishing ingredients that skin loves. In other words, you get more of what your skin needs and less of what it doesn’t. Trust us, your skin will thank you.
WOT Skincare’s Clean Beauty Mission
At WOT Skincare, we strive to create products that embody all of our clean beauty standards and values. To protect your skin and promote overall wellness, our products are consciously created using only pure, natural and ethically-sourced ingredients.
Our commitment to natural beauty means that we never use parabens, silicones, dyes, chemicals, fillers, sodium lauryl sulphate, phthalates, mineral oils or petroleum. We also package all of our products recyclable glass bottles and jars, promoting sustainability for generations to come.
